Apologies for the boring pic, but this is our first attempt at a video of a recently completed hot air balloon advertising Havana Cigars & Smoke Shop’s Grand Opening. Please note that even in this very short clip, over 41 cars (and probably even more people) actually saw this onsite promotional advertisement. Imagine the impact over an hour, day, week and even a month. Newspapers, Radio and Television could only pray for results like this and inflatable advertising also has a lower CPM (cost per thousand viewers) than other forms of media.
Businesses like Havana Cigars need to draw attention and traffic to their location and specifically to any deals, specials, sales, events, grand openings, etc… going on that wouldn’t otherwise be known to their everyday passers by using “typical” advertising media. Take advantage of your great locations with high drive by traffic counts and utilize an onsite advertising balloon or inflatable character. Now more than ever, it’s time for a whole new shape of advertising.